Brand recognition is critical in establishing a successful business. Just as personal appearance affects our judgements in everyday life, your company’s corporate identity is a major factor in how people judge your business.
The first stage of the branding process is invariably logo/logotype design. Colours, shapes and word-marks, combined with clever design thinking can be used to achieve a result that will best represent your business with maximum effect. Please view our portfolio for examples of some of our brand identity work.
Creating a successful brand identity, and subsequent awareness campaigns, requires a comprehensive understanding of core business values and target audience. Before any ideas hit the table, these factors must be crystal clear.
Redesign projects must be approached carefully as it is important to retain the essence of an already existing brand. Working out what is–and–isn’t currently working will help to create important signposts for design exploration.
Research into individual market sectors is vital. Typographic choices and creative ideas must be continually evaluated in order to stay within the parameters of any branding brief.
Setting up a New Business?
We can help start-up businesses to project a professional appearance, essential for creating the right impact and connecting with the target audience. New businesses often neglect to allocate sufficient resources for their brand identity.
This should be high on the list of priorities. Poorly executed identity work, as a result of time or financial pressures, can stifle progress and will inevitably mean future re-working.
If you are setting up a new business and would like some free design advice please feel free to get in touch, we would love to hear from you.