Ways can you keep the search engines coming back to your site using articles and RSS.

Search engines love content. They consume, log and index website content in order to provide users with links to good-quality, relevant websites. Making sure that search engines return to re-score your website is an important factor in search engine optimisation .

Although search engines such as Google will re-visit your website often if it has an average page rank, there are a few other ways to ensure search engines come back when you have new content.

RSS, or Really Simple Syndication, is ideal for this purpose, and will also help you to build up relevant content on your website - making it more resourceful for users.

RSS is basically a news broadcast method. You post news to your website, exactly as this news item is doing now. When published it will become available via an RSS feed. If you sign up to a website's RSS feed, your RSS reader or browser will pick up the news and you will be immediately informed of the news item. This is really great for busy people who haven't the time to visit hundreds of websites each day; instead, they just open up an RSS reader and can see when a website has new content.

This method means that people will be more inclined to visit your website again. Most Blog platforms use RSS to circulate news around the internet and search engines thrive on this as the content is unique and fresh.

We actively encourage our clients to make use of RSS as much as posible. The more you add new relevant content to your website, the more search engines will return – as will your potential customers.

Recommended Free RSS News Aggregation Software:

Vienna (Mac OSX)

Feedreader (Windows)